Journalism School of the Future: Where You Start On the Job and Never Graduate

In a great #wjchat hosted by Jay Rosen Wednesday night on “radicalism in the newsroom,” this question was posed:

“Are J-schools today part of the problem or solution? How should they change? Should something replace them?”

I’ve gotten a lot of questions about my answer, envisioning journalism schools that are “integrated into newsrooms, creating (a) continuous learning environment for the student and the experienced.”

In the old days, journalism schools prepared students “to be published” by news organizations that had authority because they owned printing presses, broadcast licenses and radio towers.

Today, everyone can be a publisher, and news organizations can range from a single-person kitchen table blogger to a crowdsourced network of otherwise disconnected and “unorganized” people coming together around a common purpose.

Every one of today’s journalism students has been published, and is in effect a publisher themselves, before attending a single day of class. That’s a strong argument for an “on-the-job learning” model similar to what is happening at the University of Missouri.

The same “everyone’s a publisher” reality argues for both newsrooms and journalism schools opening their doors to the community to be part of what Journal Register Company CEO John Paton is fond of calling “the new news ecology.”

Newsrooms should have a relationship with students pursuing journalism as a professional career. But they should also be teaching, and learning from, the soccer mom who blogs about every twist in debate over her school district’s new curriculum policy, the retired coach who maintains the world’s best statistical history of girls’ field hockey in Northwest Connecticut, the local United Way director who is blogging about the people behind the 24 nonprofits the group raises money for, and the resident who gets up every morning to test water quality in a local river and posts results on his website advocating for regional watershed protection.

We’re taking steps toward this at The Register Citizen Newsroom Cafe, launching one of Journal Register Company’s Community Media Labs for bloggers and citizen journalists, but also building a classroom right into the newsroom and offering free workshops for citizens, bloggers and staff.

But most important in relation to the most pressing issue for traditional media, newsrooms could use a journalism school environment themselves right now. As an industry, John Paton has said, “we’re no good” at migrating to a digital model. We have a lot of learning to do, at every level of our organizations.

So here’s my idea:

A traditional news organization should start – or merge with – a journalism school. Just a guess, but starting over would probably be easier from a pure P&L standpoint.

The Anytown News and Journalism School would employ professional reporters and editors, and journalism professors, and many who are doing both simultaneously or alternately.

They would accept students/apprentices into a formal work/study program. Instead of paying tuition, maybe these students would get paid to learn, and work.

It would be funded by creating an organization whose “student projects” are money-making, entrepreneurial journalism platforms.

But importantly (and different from any model I’ve heard about), every single full professional (or “journeyman” or “master” if you want to carry the traditional apprentice methodology of other trades) staff member would be required to continue their education, formally, until they resign or retire.

Student apprentices would graduate with a bachelor’s degree and a new title and pay grade. And then move into the next phase of their education and professional career.

This would provide a better journalism school experience, in my opinion, while opening the profession to a wider and more diverse population by making it affordable (we pay you instead of you paying tuition!). And it would create the world’s best formal staff training program, something we’d all be thinking about if we paid attention to the wisdom of Steve Buttry.

And why limit it to the newsroom?

Lord knows traditional media needs a new model for ad revenue. Why not bring business school professors, and students, and the community, and advertisers, into your finance and advertising departments, or mash up the whole thing a la Jeff Jarvis’ entrepreneurial journalism program?


About mattderienzo

Matt DeRienzo has worked for more than 20 years as a reporter, editor, publisher and corporate editorial director and has been recognized nationally for leading newsroom innovation. He teaches journalism at Quinnipiac University, writes a monthly column for Editor & Publisher magazine, and serves as interim executive director of LION Publishers, a national network of local independent online news site publishers. Previously, he served as group editor of Digital First Media's publications in Connecticut, including the New Haven Register, Middletown Press, Register Citizen and Connecticut Magazine, and Northeast regional editor for Digital First Media. He also served as publisher of The Register Citizen, Middletown Press and a group of weeklies in Northwest Connecticut, and before that was corporate director of news for small dailies and non-daily publications for the former Journal Register Company. In early 2011, The Register Citizen was named one of Editor & Publisher magazine's "10 Newspapers That Do It Right," and DeRienzo was named to its annual "25 Under 35" list of leaders in the newspaper industry. In the fall of 2011, The Register Citizen was awarded the Associated Press Managing Editors Innovator of the Year Award in recognition of The Register Citizen Newsroom Cafe, an "open newsroom" launched in Torrington, Connecticut, in December 2010. He led a team of more than 100 journalists in covering the Sandy Hook Elementary School shooting in late 2012 and 2013, and has been honored for his editorial writing and leadership of public service and investigative reporting. In 2014, his efforts at the New Haven Register were recognized with the APME's and ASNE's Robert C. McGruder Award for Leadership in Newsroom Diversity. DeRienzo is a former longtime board member of the United Way of Northwest Connecticut, and served as co-chairman of the United Way's annual fundraising campaign in 2009 and again in 2011. In 2011, he received the organization's Lifetime Achievement Award.
This entry was posted in Community Journalism School, Jay Rosen, Jeff Jarvis, Joy Mayer, Newsroom Cafe, Steve Buttry, University of Missouri. Bookmark the permalink.

4 Responses to Journalism School of the Future: Where You Start On the Job and Never Graduate

  1. Partnering with business schools is a great idea. We proposed it back in 2005 at the American Press Institute, and the idea never went anywhere, either with the industry or with the schools we approached. Perhaps another instance of Too early.

  2. mattderienzo says:

    Oh, how we ignore the words of our prophets!

  3. Pingback: Tweets that mention Journalism School of the Future: Where You Start On the Job and Never Graduate | NewspaperTurnaround.Com --

  4. I think you are right. Ultimately, any successful model will come down to changing the newsroom culture from “this is how it’s done” to “can we figure out how to do this.”

    So, yeah, it sounds like a school.

    News organizations rarely fail big and fast, which is why they rarely win big as well.

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