Legacy costs and legacy thinking

“You are freed from the shackles of your presses,” Jeff Jarvis told Journal Register Co. editors at a company conference in Philadelphia today.
Jarvis was a surprise guest speaker at a gathering of about 80 JRC editors and reporters a few hours after it was announced that he, fellow new media model guru Jay Rosen and former Huffington Post CEO Betsy Morgan would join a special advisory board to help steer the company from a traditional newspaper business.
Jarvis led editors in a lengthy brainstorming session built around his premise that the company needs to plan for newsprint to go away a lot sooner than anyone thinks they will (i.e., two to five years). He wasn’t predicting that they would, just saying that the most sound business strategy would be to find a model for local journalism that does not depend on print by then. It’s the only way to ensure success regardless if that happens or newspapers end up being around for another 50 years.
After an exciting but overwhelming exchange of ideas about all of the possible niches to be served, platforms to be used, and networks of community and business partnerships to be made, one longtime “I’ve got ink running through my veins” editor said that he couldn’t believe he was saying it, but that it would be a lot easier to pursue these models if they weren’t dealing with a print edition right now.
So … just burn the boats, right?
Not when 95 percent of the company’s revenue still comes from print.
But there are immediate steps that can free editors and advertising departments like this to help change that percentage.
Journal Register Co. CEO John Paton has pledged a focus on reducing “legacy costs” while investing in technology and resources for better journalism and stronger advertising sales.
Consolidate and/or outsource printing, delivery, ad production, page production.
In an earlier post I used the quote about “gargantuan waste” still existing in today’s newspaper operations.
Talk about gargantuan waste. In a company with 19 daily newspapers, guess how many different world/nation pages are being built, separately, every night. Nineteen or close to it. Entertainment sections, advice pages, comics, etc.
But we can remove page building, for example, from the list of things that editor needs to worry about. That could free up staff time to be plowed back into front-line reporting, and it could help us change the news cycle from one based on afternoon-to-night schedules dictated by print to something that is dictated by what our readers need and when they most want information.

So it’s not just about cost structure. With some of these moves also come an opportunity to eliminate “legacy thinking.”
We can’t get rid of print (and don’t want to if it serves an audience that wants it and makes money). But we can begin, quickly, to change the environment in which it dictates our entire approach to news.
Will editors be willing to give up control over some of this stuff – from the exact angle of a graphic illustrating the story about the town budget, or even which story leads the state page – in order to accomplish the much bigger overall mission?

About mattderienzo

Matt DeRienzo has worked for more than 20 years as a reporter, editor, publisher and corporate editorial director and has been recognized nationally for leading newsroom innovation. He teaches journalism at Quinnipiac University, writes a monthly column for Editor & Publisher magazine, and serves as interim executive director of LION Publishers, a national network of local independent online news site publishers. Previously, he served as group editor of Digital First Media's publications in Connecticut, including the New Haven Register, Middletown Press, Register Citizen and Connecticut Magazine, and Northeast regional editor for Digital First Media. He also served as publisher of The Register Citizen, Middletown Press and a group of weeklies in Northwest Connecticut, and before that was corporate director of news for small dailies and non-daily publications for the former Journal Register Company. In early 2011, The Register Citizen was named one of Editor & Publisher magazine's "10 Newspapers That Do It Right," and DeRienzo was named to its annual "25 Under 35" list of leaders in the newspaper industry. In the fall of 2011, The Register Citizen was awarded the Associated Press Managing Editors Innovator of the Year Award in recognition of The Register Citizen Newsroom Cafe, an "open newsroom" launched in Torrington, Connecticut, in December 2010. He led a team of more than 100 journalists in covering the Sandy Hook Elementary School shooting in late 2012 and 2013, and has been honored for his editorial writing and leadership of public service and investigative reporting. In 2014, his efforts at the New Haven Register were recognized with the APME's and ASNE's Robert C. McGruder Award for Leadership in Newsroom Diversity. DeRienzo is a former longtime board member of the United Way of Northwest Connecticut, and served as co-chairman of the United Way's annual fundraising campaign in 2009 and again in 2011. In 2011, he received the organization's Lifetime Achievement Award.
This entry was posted in Betsy Morgan, Jay Rosen, Jeff Jarvis, Journal Register Company. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s